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Beyond Meat’s plant-based meatballs to be sold in grocery stores

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(Beyond Meat)

Mamma Mia!!!

The meatball business is being shaken up.

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This week, Beyond Meat is launching its meatless meatball product in grocery stores nationwide.

The fast-growing plant-based manufacturer first made meatballs through a partnership with Subway last year, but grocery stores have also been asking for the popular item.

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Consumers will be able to purchase Beyond Meatballs made with pea protein, brown rice and Italian seasoning at the suggested retail price is $6.99 for a 12 pack.

“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers' growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” Beyond Meat’s Chief Marketing Officer Stuart Kronauge said with Monday’s announcement. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

The Beyond balls made with no GMOs, soy, gluten or synthetic ingredients and have 30% less saturated fat and sodium, are the third new grocery product to launch in the U.S. this year from the El Segundo, California-based company; Beyond Breakfast Sausage and a value pack of its Cookout Classic burger patties previously hit the market.

To celebrate the grocery store launch of Beyond Meatballs, the company is giving fans a chance to be among the first to try it at an exclusive one-day only pop-up shops from coast to coast. On Sept. 16, fans will receive a free Beyond Meatball Hero or Beyond Meatballs and Spaghetti, for takeout only. Advanced reservations are required via The Beyond Meatball Shop’s Los Angeles and New York City pages on Resy, while supplies last.

The company said the new item has a juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more.

Beyond Meatballs will be available at Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger, Albertsons, and others by early October.

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