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      The Journey of a Dress

      The Journey of a Dress

      Every year, the CFDAs fete fashion’s brightest at their Award Show. It’s a night to honor designers and talent across the entire industry and, for the six years that Rebecca has attended, she’s designed her own dress along with one for a guest.

      This year, her guest was Olivia Culpo—an exciting challenge to dress one of the moment’s most recognizable, multifaceted women.

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      Olivia Culpo at the CFDA Awards

      Usually formal events like the CFDA Awards elicit dark colors and tailored designs—a constricted perception of femininity. We wanted to free ourselves from that constraint and create something fresher and more liberating; dramatic, but not in a serious way. We wanted to reinterpret what dressing for the red carpet looks like.

      The Journey of a Dress

      The inspiration

      We started with the color: a bold yellow that’s uplifting and exudes positivity, for someone who’s not afraid to stand out. The design itself is unfussy, with a strength in its proportion and line. Crafted in a double layer of silk, one with a fine, finished edge, and the other that’s more raw, it has a playful juxtaposition. The dress’ volume, signature Rebecca Minkoff silhouette, and low cut of the back add to the tensions of strength and softness, vulnerability and fearlessness.

      The Journey of a Dress

      “We wanted to create something that exuded effortless style and for Olivia to feel totally confident and free.”
      — Rebecca Minkoff

      The Journey of a Dress

      The night

      We love the natural ease about it, and how Olivia wore it. She simply slipped it over her head, and kept her hair and makeup natural. She looked joyful, relaxed and approachable. It was the perfect complement to such a multidimensional woman. It’s also a dress all women can wear. One size, it fits all body types and embodies how we want all women to feel: confident, nuanced, ready to take on the world.

      The Journey of a Dress

      “The dress is really what I wanted the outfit and overall look to be about.”
      — Olivia Culpo

      The Journey of a Dress

      “We wanted to create something that exuded effortless style and for Olivia to feel totally confident and free.” — Rebecca Minkoff

      The Journey of a Dress
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